Challenge: Increase attendance and awareness for St. Jordan Creek Winery in the state of Missouri with a $6,000 budget.
Problem: St. Jordan Creek is lacking brand consistency and an appealing and updated social presence - where over 70% of their visitors spend a majority of their time looking for new places to visit and sharing experiences.
Strategy: Women enjoy drinking wine as a social getaway - and they can do this at St. Jordan Creek.
Approach: Boosting social ads on relevant platforms and travel sites while engaging and exciting audience through a consistent rebrand in heavily visited places like their website and Facebook & Instagram pages.
Additionally, redesigned billboard, wine lables, and added a “food” component to the winey – which 88% of our audience expected at a winery.
** Tactics such as Groupon, Instagram account creation and Logo were used by client.